Hero MotoCorp

Hololens Virtual Garage Exp. ​

Feqma created a Virtual Garage experience within a Virtual Arena, powered by Microsoft HoloLens. This innovative solution allowed visitors to customize the Hero Maestro by exploring and manipulating exterior components in an immersive augmented reality environment. Attendees could select different parts, such as colors, accessories, and design elements, to visualize how their personalized Maestro would look in real-time.​

Impact:​

• Engaged over 10,000 walk-ins during the Auto Expo​

• Enabled interactive customization of the Hero Maestro​

• Positioned Hero MotoCorp as a tech-savvy brand, embracing the future of mobility​

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Virtual Mirror Experience using Microsoft Kinect​

The Virtual Mirror experience offered visitors a fun and innovative way to try on Hero MotoCorp’s merchandise using Microsoft Kinect technology. Users could virtually select and “wear” branded items, such as jackets, helmets, and t-shirts, and see how they fit directly on the screen in real-time.​

This solution provided an interactive retail experience, eliminating the need for physical trials while driving merchandise interest and engagement.​

Key Features:​

• Virtual try-ons for Hero merchandise through real-time body tracking​

• Enhanced user engagement with seamless augmented retail experiences​

• Strengthened Hero’s brand identity by bridging product and lifestyle​

Feqma specializes in integrating immersive technologies to create unique product experiences that transform how brands engage with their audience. Our collaboration with Hero MotoCorp at the Auto Expo demonstrates the power of combining HoloLens and Kinect to provide memorable, high-impact brand experiences.